This is a young man who wrote a poem about grace, recited it for this video and his video went viral in a matter of days. His name is Jefferson Bethke and he writes:
A poem I wrote to highlight the difference between Jesus and false religion. In the scriptures Jesus received the most opposition from the most religious people of his day. At it’s core Jesus’ gospel and the good news of the Cross is in pure opposition to self-righteousness/self-justification. Religion is man centered, Jesus is God-centered. This poem highlights my journey to discover this truth. Religion either ends in pride or despair. Pride because you make a list and can do it and act better than everyone, or despair because you can’t do your own list of rules and feel „not good enough” for God. With Jesus though you have humble confident joy because He represents you, you don’t represent yourself and His sacrifice is perfect putting us in perfect standing with God!
agnus dei - english + romanian blog 
ian. 21, 2012 @ 21:41:00
nice
but what if it’s actually a watch ad?
http://liturgy.co.nz/wanna-serve-jesus-buy-this-watch/8428
ian. 25, 2012 @ 16:21:37
I am so sorry that for whatever reason, WordPress sent your comment to „SPAM” and having received an avg of 100 spams a day this week, I have just now worked through most of them.
You raise a very interesting point. One that everybody missed in OUR rush to present this video. On the good side- the Gospel was being talked about and even non believers were checking out the message, as the video climbed through the “now trending” ranks. On the bad side, what message were they hearing? Maybe a good one, but not a complete one. To Bethke’s credit, he seems humble enough to be “listening” (see Kevin DeYoung’s of theGospelCoalition.org website interaction with Jefferson in link at bottom) One other issue arising is this: It looks like he has now gotten fame that he neither asked for, nor was he ready for it. If you had looked at his facebook page, about a week ago, he had single mothers asking him for advice that he admits he is not capable of giving. Lastly, there is always an inherent danger with instant fame. Handlers, well meaning people that help bring about quick fame, can also wind up hurting Jefferson in the long run (i.e the bright idea of :Let’s sell a watch to help people).And it can confuse one to think that they are proclaiming the Gospel when in fact they are not.
All that being said, may God work in his heart and through him, and may this not be a story with a sad ending. And may God use the faithful leaders to teach and correct wherever and whenever necessary in the manner that Kevin DeYoung did for Bethke here -http://thegospelcoalition.org/blogs/kevindeyoung/2012/01/14/following-up-on-the-jesusreligion-video/